What is Search Engine Marketing
Search Engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.It is a unique form of advertising because it can promptly identify the customers raising their hands, indicating interest in your product or service.
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
It encompasses: SEO: Earning traffic through unpaid or free listings and SEM: Buying traffic through paid search listings
What We Provide
We’re seasoned Paid Search experts, delivering measurable improvements on key business metrics, while providing first class client service since 2002. We aren’t just marketers and data nerds; we’re business people with proven methodologies for driving performance across each of the major online revenue models: lead generation, subscription, e-commerce, and B2B.
Every keyword matters when it comes to our clients’ accounts. Our Search Engine Marketing specialists contribute multiple perspectives and expertise in every aspect of PPC Management to ensure that the right customers are engaging with your ads on their desktop, tablets, and mobile devices.
What you probably don’t know…
Search Engine Marketing is a performance marketer’s dream, but only if the right people are running the show. With multiple campaigns running at once, millions of potential keywords to consider, competitive bid auctions, quality score, landing pages, and analytics to worry about, Search Engine Marketing can rapidly evolve into a management nightmare.